The gender split was a little different though: After six hours, the likelihood of men replying dropped by 25%, for women it dropped only 5%. Hinge recently looked at its own data and saw that people were most like to respond to messages sent within the first six hours of matching. Knowing that there's a time limit helps relieve awkward tension about how sends a message first. The idea is that it will encourage more meaningful interactions between people who actually are interested in meeting for a date, rather than just swiping “yes” on everyone and then waiting.īefore rolling out this new policy, Hinge tested it out in several cities, and found that a time limit increased the number of conversations and phone number exchange by 50%. This change is similar to other dating apps that impose a time limit: Coffee Meets Bagel, Bumble, and The League. And once you start messaging, you have 14 days to chat and exchange numbers and take the conversation off Hinge - after two weeks your match will disappear. They’re instituting a new rule: If no one messages each other within 24 hours of matching, the match disappears. Hinge, the dating app that uses your Facebook network, wants people to nut up when it comes to messaging someone they’ve matched with.
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